Santa Claus (aka Brady White) with Erin Badcock, Director of Operations, and George Badcock, President & CEO, the Hacker Boat Company, at last week’s press conference announcing the Neiman Marcus fantasy gifts.
Hacker-Craft on NBC Today Show Tomorrow Morning,
Friday, October 28th.
Beautiful mahogany boat a “fantasy gift” in this season’s Neiman Marcus Christmas Book catalog October 27, 2011, Silver Bay, NY – Tomorrow morning, on the NBC Today Show, Ginger Reeder, VP of Communications, Neiman Marcus Group, Inc., will present a custom designed Hacker-Craft as one of the fantasy gifts in this year’s legendary Neiman Marcus Christmas Book catalog.
Ms. Reeder said of Hacker-Craft’s selection, “We look for the best. If we’re looking for a speedboat, we have to find the best on the market.”
The Neiman Marcus Edition Hacker-Craft is being transported to New York City this afternoon in preparation for loading-in, at midnight tonight, at the site of the Today Show at Rockefeller Center.
The broadcast will follow last Tuesday’s announcement of this year’s fantasy gifts, which resulted in 542 stories in broadcast media with 20.8 million viewers, in addition to readership of 3 million+ in print media and tens of millions of mentions in cyberspace.
Since 1939, Neiman Marcus has issued an annual Christmas catalog, a tradition of unusual and extravagant gifts not sold in its stores. In 1952, Stanley Marcus introduced a new tradition of having extravagant and unusual gifts in each year’s Christmas catalog, The Christmas Book. At one point, the Neiman Marcus Christmas catalog carried the distinction of being the item most stolen from recipients’ mailboxes, prompting a Chicago postmaster to suggest the company switch to enclosing the catalogs in plain brown wrappers.
Two Hacker-Craft are on display today though next Monday at the Ft. Lauderdale International Boat Show, land spaces 1086 & 1087, at the S.E. corner of the 400/500 tent.
The Hacker Boat Company is the largest American manufacturer of classic mahogany motorboats. The company’s corporate headquarter and storage facilities are located near and on the shoreline of Lake George, NY. Production and restoration facilities are located in historic Ticonderoga, NY.
Each Hacker-Craft is hand crafted by master boat building craftsmen who labor over 1500 hours to build every boat. The Hacker Boat Company builds runabouts, sport boats, launches and utilities from 24 to 35 feet in length. The company also builds custom designed boats.
Since the 1930s Hacker-Crafts have been hailed as the “Steinway of Runabouts®” and were named by Forbes Magazine FYI as being “50 of America’s Best” products.