Last week, fellow Woody Boater Don Ayers asked the question to us here at Woody Boater that has been one of the great unknowns of of our hobby, passion,sport, lifestyle and or culture. “How many folks are in the hobby? ” The truthful answer is I don’t know. I have ideas, theories, conclusions.. But I am wondering if I have it right. As Woody Boater grows, I am always surprised by the numbers. The new folks we meet, and the amount of folks that are deep into the hobby, that don’t know about Woody Boater. I am not trying to be egotistical about numbers of who knows and who doesn’t. Last year when the ACBS voted on a thing with us. Half the board had never heard of Woody Boater? Does that mean that what ever numbers we are seeing as traffic, that just among the sick ones, that we are only reaching half. If that is so, the numbers in the world of classic boats is not to shabby! Much much larger than the 5,000 many think. My best estimate is about 50,000 folks. That’s right, about 50,000 folks in the world are into in one sort of way, into classic boats. Now, I am not talking about engaged ones by the way. I am going to guess here, The ACBS has roughly 7,000 members, Classic Boating lets say 5,000 subscribers, and Woody Boater has about 200,000 unique visitors a year. About 18,000 a month. I am factoring in idiots that think that Woody Boater is a porn site for boat sex.. Don’t laugh.. I get offers.. It’s why we had to buy woodyboater.xxx Not funny after a while.. A long while, still have not reached that part yet actually. I am still laughing.. Sorry I digress.. You cant go by insurance stats since its all over the place regarding companies. Then there is the engaged, but not that engaged crowd. last years Reedville Show, had 45 boats, only 5 were ACBS members. Is that about right? Take the Sunnyland show. Not everyone that goes to the show, or any show is all engaged, but clearly interested. One can not just measure the world of classic boats, by boat ownership or restoration either. The “culture” of classic boats is probably 10 times larger. Folks that want to live the lifestyle of classic style is were the market is. How large is the market for old 1930’s cars? Small, Hot Rodding, 10 times larger, add in fashion and culture. It changes the business model. It’s all about image and opening up the world of Classic Boats to other images. Then we can truly see the size of our world. Any input you may have would be helpful. We are about to launch an entirely new way of doing business for the hobby and are deeply interested in what may factor in as a possible market. Your opinion as usual is greatly appreciated.
45 Responses to “Are We Alone Out There? How Many Of Us Are There?”
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