We have been seeing a trend lately of the use of others photos to sell boats that are not the boat being sold. In this most recent ad we found on Craiglist, the seller is using a photo of a photo on a calendar taken by Don Ayers, for the Chris Craft Antique Boat Club calendar, of a 1st place Tahoe Winner, “Barnwood” Chris Craft 25 Sportsman Hardtop restored by fellow Woody Boater Mike Mayer and owned by Paul and Karen Harrison. The actual boat being sold is a Chris Craft 22 hardtop sportsman.
Actually a very nice cool boat. It’s kinda cool in the barn and all. So whats confusing? It’s not the real boat. So to the buyer, you, me…. the seller has already confused you…me, about the boat. Everything becomes suspect. I think in most cases it’s an innocent mistake by the way, but to the consumer who in the end is the intended target of the ad, it’s one more hurdle to go over. through…. Not to mention, but I will, confusing to folks out there when that actual boat may show up at a show or is for sale elsewhere? Just imagine selling a work of art, would you use one painting to sell another?
Confused? It Gets More Confusing When Dealers Do It! That’s right. There are some dealers out there, that do this as an ongoing method of not only using photos, but the entire listing. Here is how it works. The listing is placed at let’s say Antique Boat Center, and then it appears at another broker? Only the seller has no idea that’s happened. The other broker, is doing it to grab buyers, the buyer sees the ad, calls on it, and the broker then calls the seller and says they have a buyer. It happens all the time. If you look closely, its why Antique Boat Center now puts water marks on there pictures.
The bad part of this is clear. It’s confusing to the buyers. But it also hurts the seller. People, buyers get confused easily. They don’t know where to buy the boat. So they stall and go elsewhere. So everyone looses.
So why are we speaking out? Because this passion, hobby is a fantastic group. And I am including the guy that did the craigslist ad featured today. It is a cool boat by the way, I bet the seller is a fantastic guy that means well. Spent a fortune on the restoration and just wants to move on… We by the most part play well together and look out for each other. Especially here on Woody Boater. Please let us know what you think? Maybe we are being overly sensitive? It happens..