As a designer, I bristle when I see the wrong font on a boat or on reproduction stuff. To the un trained eye, you sometimes can’t tell the difference, it just won’t feel right, and to some, its like pink lipstick on the Mona Lisa. It screams wrong. Like these two Texaco Marine signs.
One is real, the other is wrong. Can you see the difference? It’s in the font. Designers spent weeks/months designing fonts and many are reminiscent of the time they were designed in. Some are new made to look old, which by the way is even worse. On your boat, in most cases the correct font on your transom was in fact a hand lettered font, and would have slight variables since they were painted on, or Gold leafed. Our beloved Woody Boats are all about the art of imperfection, the type being a vinyl gold leaf mess just doesn’t fit, on either application or the font its self. Sorry, find good folks to letter is now a fine art, and lettering guys who are at the top of there game will actually be hired to fly out to a car or boat to do it right. Such is the case with one of our favorite guys. Alan Johnson is all over the US doing jobs that require his perfection.
Or Noel Weber in Idaho who does insane cool stuff.
Or John Grenier from up in the Hessel Area gets it big time with his simple approach.
Fellow Wood Boater and pal Sheila A 2 Z Sign Studio also has been doing this for some time.
So if you live in an area that is a waste land of lettering. Get on the road, or find the guy you like and fly him out to you. Its worth it in the end for sure. Today if you love your lettering guy, post his or her name and location in the comment section. Generally links get put in a Que for me to clear, so don’t be surprised if it waits.