First, sorry! It aint boat photos today, but if you are a business, or work you’re local chapters facebook or web page, this might talk you off the cliff.
We have mentioned this a couple weeks ago, and are digging deeper into the topic of web traffic. Some of you, if you are paying attention to your traffic. Around August your traffic on social media sites dropped. Here on Woody Boater we saw a dramatic drop. TO be honest we blamed ourselves. OK, I blamed myself. Maybe I was getting stale? Maybe the content was getting tired. Heck after 9 years of doing every day, its possible. I have asked top people if the site is out of date?
And then it all hit. Facebook, and Google changed some things regarding advertising reach numbers. From what I understand, at any given time, there are “bots” roaming around and going to sites. These bots if on your site for a certain time, create a visit. But it isn’t anybody. Its just a search tool. Now I may be messed up on my explanation, but the idea is the same. Facebook and Google adjusted these bots. Or created a way to change them, and thus all our sites dropped. People lost jobs, companies lost revenue. And in our case felt like we had lost it. Hey, that was easier to believe than bots doing something.
The point here is not about what or why they did what they did. The good thing is that I am sure it was done for good reasons, and everyone saw the drop. The Boulder Bureau reports in a huge traffic drop on all social networks they manage, Here at the ad agency I own we saw the same thing on many accounts.
SO, THE GOOD NEWS, the good news is that its not you or us. So how to you measure stuff? The rule of thumb is to look at TIME ON THE SITE. Are people staying on the site, Yes in fact that increased a bit last year. Bounce rate, the same. Look at your analytic s page! So its not you, its all of us, keep going, keep building your business online!
Yes we know this isn’t boat related, but we here at Woody Boater want to help build the culture in any way we can. If it helps build your business, and helps you understand a little bit of whats going on, then that in turn helps the culture!