After visiting The Glisenti Bros and seeing what they do, and the quote about when I asked about the fins on the ASSO model. I asked do they have a function, the answer was ” They look good” As in that was there function. I thought it was a funny comment, but the more I thought on it, the more serious the answer became.
Why is it that beauty is not a function of design? The Italians see beauty as a function and so do we, but we wont admit it.
Now, we are not alone in our need to justify art. I recall asking a designer at BMW after he said every part of a BMW has a purpose. I thought I was being clever and asked about the hood ornament. He stood up, and put his palm on the hood ornament and pushed the hood down. Yes, that logo, emblem is where you put your hand to push the hood down without touching the paint.
Yes this hit me as genus, but because beauty is subjective, it makes it harder to defend. Why does it need to be defended? Why can’t a fin on your 1961 Chris Craft be just cool. And that’s the only reason it is there.
It’s also what life and joy is all about. Lets admit, we may be to serious here in North America to admit that beauty is a motivator, but it is. After all, we could all go boating in a plastic tub. We don’t, we have chosen, wood, design, textures and even the music of exhaust.
And that’s important. People smile, feel joy and are reminded that life is good! So the next time you are out on your beauty, know that you are part of the fabric of making the planet a more beautiful place. And that is a very important thing, Which I suppose is the function of beauty! It’s Friday, and there are not many weekends left, GET OUT THERE, and take some fantastic photos for all of us to be reminded this winter of the beauty of summer!