This past summer while sweating out if the Jersey Weather gods had taken my bribe, I was relieved to see the sun come out, but even more heartening was the people that came out, up, and down from all sorts of places. While at the dock with Stinky and WECATCHEM, I met so many of you all. I learn so much cool stuff from folks! I LOVE IT! What I did notice is that the place was full, ALL DAY! People just hung out and went for some rides and just had fun. So I asked about the numbers at the show. And got this wonderful email from the club. Is the Woody Boater Effect a thing now. You can bet your sweet bippy it is!
Bob Rice of the Lake Hopatcong show committee, said this.
“Despite a truly daunting weather forecast as Tropical Storm Cindy moved into our area, a record number of WoodyBoaters traveled from some distance with their boats to be part of the Lake Hopatcong Show…more this year than ever before….an exciting circumstance! Equally as exciting is the fact that spectator numbers spiked precipitously. Why did this happen? A strong case can be made that the 43rd Annual Lake Hopatcong Show saw these increases owing largely to what may be fairly termed, “The WoodyBoater Effect”. The stories which WoodyBoater has posted have given a wonderful visibility to Lake Hopatcong, our show, our boats, and the exceptional expertise of our support system at Katz’s Marina here on the lake and Van Ness Engineering just a few towns away. Our local community has benefited, as well, with our traveling guests causing local hotels to be full and restaurants to be even more busy than usual. How did we make out with the weather? It seemed like Divine Intervention as skies cleared at show time and gentle breezes prevailed for the rest of the day. Is the “WoodyBoater Effect” real? Well perhaps not for the weather, but you bet it is for our hobby, and it’s growing!”
So I thought, mmmmm, and reached out to Dave Bortner from the Gull Lake huge Woods and Water event two years ago. Here is what he had to say.
“If you’re building a vintage boat show of regional or national importance, Woody Boater is a critical partner. Right from the beginning, as we were planning the 2015 ACBS International Show, Woods and Water, here in Minnesota, we enlisted the help and exposure only Woody Boater can deliver. Of course, Woody Boater helps build excitement in advance of the show, while also delivering key logistic information. Woody Boater also brings the event, live-ish or after the fact, to those who can’t attend, which builds attendance in subsequent years. The Woody Boater crew is great fun, as well, and it’s always a pleasure to have them around.”
And then I thought, why not go for the big guy himself… Terry Fiest Chairman of the Sunnyland Show Said this.
“As the Chairman of the Sunnyland Antique Boat Festival for the past 21 years, I am always amazed at the popularity of our show. When we start planning for our annual event we focus on exposure and how to market our show. We have tried numerous outlets and we have concluded that the coverage we get from Woody Boater is the reason for our continued success. I provide Matt Smith information well in advance and his web site takes it to a new level. The Count Down to the Sunnyland Show is very similar to “Circus Coming to Town”. Woody Boater is and will continue to be an integral part of our annual event! Many thanks to Matt and his great staff for all their dedication to our hobby. Terry Fiest, Chairman, Sunnyland Antique Boat Festival.”
Dang! First what incredibly kind and generous words. Sometimes sitting here behind a key board or iphone can seem like I am just making myself happy. And the real truth is the events mentioned are amazing, and very well managed. So they would be successful without promotion. But, thanks.
So what do we do with this? I have no idea. I do know we can’t promote every show. And it only seems to work if we are going to the show and make and take something to see. Which is beyond impossible to do. I will add that we are invited to many shows and cant make it. It’s painful, because they are all fun and full of fun folks, friends and I want to help. I am trying very hard to not make this a job. I will also add, that it can add up in the old expense department. OUCH. So I need my job! Ha!
Now, the temptation here is that every group wanting to do a show will now email. And I will have to say I cant help. But, I am working on a partial solution and will be announcing it very soon. And hopefully it will have a Woody Boater Effect on all Classic Boating beyond boat shows and encourage people to have more gatherings and fun in innovative ways. !
Thanks again for your kind words. Matt.