Yesterday we spoke about the Woody Boater Effect and it got me thinking, how many of us are out there? We think the culture is shrinking, but is it? Club membership is no longer a measure of size since many younger people don’t join clubs or go to boat shows. But they do spend time on Instagram, the web, and more importantly, out on the water in their cool boats. They like getting together in smaller more informal gatherings, and are not to hung up on the the way things used to be, but rather the art of age and coolness. So how many of us are out there? Well, this year from November to November Woody Boater has had 300,000 different people visit Woody Boater. Over 60% of those people return which is a good sign. So that means around 200,000 people. They have viewed the site around 2 million times. Now hold on. This is not our server stats which are way out there. Like 10 million. These are good numbers that match several sources for measurement. Slightly up from last year, except around Aug and Sept of 2015 which was insane. Two things happened. CBS Sunday Morning did a feature on us, and the Woods And Water event. Which tells us one huge thing.
Awareness is an issue, not interest. We need to keep pushing our passion to the outside world. And that is why we are here. To be here on the web when they are interested, and inviting.
Over all readership is up. And the average age of our readers is the youngest in the category. Facebook is also up organically to 17,000 likes and so is Instagram. Up to over 8,000, all without really trying. So its interest in the culture that is driving people, and WoodyBoater is set to be there for you and them. FOR FREE! That way people can enjoy the friendship and fun with everyone. A huge thanks to all the readers you come by and play along. It’s going to be a cold winter, and we are here to remind everyone. It’s always warm in Woodyboaterville!