So, I was on ebay….again, and came across this cool vintage Chris -Craft advertising pin. And I thought, that’s cool, and as a designer, mmmm they violated there graphic standards by messing with their logo, and so it must be a very early pin. Like VERY early. Also a tag line like that is a defensive position against knock offs encroaching on there products. Which is a message made earlier in a brands history.
It’s interesting to read old ads, you can really feel what the company was going through and who was making the decisions. This was personal. You can feel the Century , Gar Wood, and other brands starting to flood the market, and Chris -Craft is saying. Hey wait, THERE IS ONLY ONE CHRIS-CRAFT. And then you go over to the Century dealer, and they are saying, it’s just like a Chris Craft, or its better than a Chris Craft. And that’s why today Chris Craft is such an iconic brand. Because of brilliant marketing moves like this. And all this from an old pin on ebay!
YOU CAN SEE THE PIN ON EBAY HERE
AND HAPPY HEADER DAY! Because there isn’t only One header. WOOHOOO. Just hit the refresh button and you will see an old header from the past