Pre Trademark Logo on Hull? Or boat name?
As part of our time digging into old photos and ads from the 1922 Chris Craft world, one thing popped out to me as a designer and font lover. The Very early Chris Craft logo font! Now, this was not a trademarked logo until the 1930’s, but you can see an attempt to create a look and feel. Maybe a bit complex for speed and ability for others to apply.
Note the A and R are the same as the Chris Craft logo on the hull at the top of the story
Rose Mary Font on CC#1
Same R, A and H is a similar font to the A with duel cross stroke. The C adn R have a slight loop at the end. I would imagine this was adjusted since it looks like a G. The Dash looks like it stayed with the Pre War Logo
But before the Pre War Logo there appears to be a Pre Trademark Logo! There, we have coined a new term for the judges. Now to be fair, it appears that this sort of type was just around 1922 ish and before the 1930 year, the pre war logo was done.
So, here is it all makes sense from a graphic standards point of view. Chris Smith % Sons was the company, Chris Craft was A Craft, built by Chris Smith. Like a Mustang is a Ford. At some point it made sense to stream line the name to Chris Craft, and you can see the genus of Chris Craft and Marketing that early into the history of the company. MARKETING. I can imagine the meetings to discuss all that now. The fights, the family issues. WOW. These most iconic brand of boats on earth and it started in a human way.
And this variation on the name. Chris Smith Craft
It sure is fun to find a subtle detail on a cold winter day. Just about 3 weeks from Lake Dora time! Woohoo, have you sighhned up yet? Found a room? Got some shorts out!