Matchbook art – this is around 1 inch wide
I am not sure why, so I won’t try and explain. But I am obsessed with simple clip art. The two color kind. Okay, maybe I will explain. Writing about helps me understand it. Maybe its that it’s all hand done. Maybe its the simplicity of a single color that can define so much. Maybe its that its true art.
Looks simple? NOPE, this is a fantastic layout. The way the type works with the sign. All ONE COLOR – And all in one inch!
The inside of the matchbook – All those brands are our culture! I love the phone number, I can still recall my home number. Jackson3-4625
The entire cover of the matchbook
When you think about it, some person drew this. An artist, but back in the day, they were less artists and maybe layout girls, or layout artists, and when it got fancier, Illustrators. Now with all the modern photo shop stuff, these folks were true artists, that sold their time with a pen for a living.
From a Mercury Outboard Cover. ONE color, the grey is a screen of black- The style of people is iconic and says so much more than a photo
I used to hire these sorts of people in the ad business, and the art work was rough. Like a real person did it. There would be white out all over the place. Then the art was taken to a Photo Stat machine, which was like a huge camera, and then that was cleaned up, and a mechanical was produced using all sorts of layers or ruby film, called Rubylith. All by hand!
From a Chris Craft 1939 Brochure. Its a Black and white Photo with a had cut layer of color – and no, I have never seen one of these cool boats
See, the original BW photo and the color overlay
Jim Murdock in the real thing as a reference – Photo Kent O. Smith Jr
Simple art can be wonderful of the Bar harbor resort home of the Gull Lake Boat show.
Maybe that;s why I appreciate it? The simplicity, the ability for a singe line drawing that captures so much, so quickly, with style. I like the idea of a simple small matchbook tucked away in a drawer. A small detail, that makes the world right.
This simple style is what makes cushion art so cool
Simple Fishing art
TWO color, yet works and sets a mood
ONE color – When you designed a brouchure you had to decide a budget for printing. Two color was far more expensive. So it became the artists job to make it work.
One color. Embossed
For Newspaper. The artist captures a ton of emotion with simple nines. AMAZING! Newspapers are notorious bad for printing. Its the nature of the beast. So a simple drawing would reproduce better. The artist mattered
So, interested in the Mtchbook? YOU CAN BUY THE ART WORK HERE FOR 3 BUCKS