What? AHHHHHHHHHHHHHHHH, yup someone said it again. It seems to be the ongoing banter amongst many. To be honest, I don’t see why anyone under 30 would want to go to a show unless dragged by Grandad. Hey wait, you might be getting all pissed at me now. Trust me, I get it and know this. But lets be honest with ourselves. What memory does a 25 year old have about our boats? NOTHING!
Okay, okay, here is the deal. YES, there are younger folks out there into classic boating. But for entirely different reasons that older folks are into it. And guess what, ya gotta live on the water to even want this. Its simple really. Time will heal all and there is very little that can be done by us.
The simple truth is it has to be cool to a group that has no memory of it. Like any of us have a passion for carriages? What, you don’t give a crap about certain carriages? WHHHAAAAT? Sure there are geek groups and I am sure people that dress up in costumes and so on.
Now, look at the Vintage beach races going on in New Jersey at Wildwood? Or the plethora of Vintage sports cars showing up for Coffee and Cars. That sort of Instagram stuff. THIS IS FASHION NOW. Not a memory. It has to be cool, visually cool, and sold though emotion. Not bottom jobs and technical crap. It’s just cool. And even saying “it’s cool”, makes it NOT cool. So sorry. I just made a trickle of coolness not cool.
WHAT YOU CAN DO!
Get on Instagram. Take photos of younger people, hip people riding around in your boat. DO NOT SHOW YOUR FAT BALDNESS! Or shots of those huge over sunglasses.
Imagine it’s a party of your kids, do they really want you there? NO FRIEKEN WAY. Here is the rule. If you are over 35. You are not invited. Period. You are there to keep it running and pay the bills. Loan them the boat and say have fun. Make sure you are stocked up on sand paper and varnish. Stay out of the cool stuff. You had your chance when you were 30.
Okay, my rant is over now, just post cool photos on Instagram. That’s it. They will find you. They have this thing called the internet that they all know how to use.