I know, I know, this has the potential to look like I am taking a shot at clubs or society’s. I am not. In fact, I do think it helps all of us to help the ACBS, Chris-Craft Antique Boat Club, and the Century Boat Club. Okay, that’s out of the way.
The focus of the story is really about belonging to a club and paying a membership without that membership having value. And time has dramatically changed what is considered “value” in the past 10 years. Before that it made sense. It was a way for like minded folks to connect. But not today. When someone plunks down some coin on a membership, there has to be a reason why? What is the service provided? What is that value?
In today’s digital connected world, it’s possible for free to connect. by the way, we even have an app now that does that. You can literally see where others are, and find friendly places to help you with the tap of your fat finger. FREE. You can see whats going on in the classic boat world for free here and Facebook and Instagram. FREE. No need for newsletters, or anything. None of the traditional things that clubs provide to create value. In fact those clubs show stuff on those platforms for free. Confusing? Yes?
So, what is the future for clubs? memberships?
As we said at the top of the story. We are here to help as ALWAYS.
Clubs are good because they are a focused place that you contribute to so there is a center. Like a church, its a place to say, I am with you and the money part is all not that important. Local chapters of clubs are critical, because they embody the reason to join. In person, face to face connections.
The Century Boat Club is doing it right. No facebook crap. And guess what, if you want info or brotherhood, join. Smart and will pay off in the long run is our prediction.
The Chris Craft Antique Boat Club is a huge important club for many reasons. First, it keeps like minded folks connected on the Boat Buzz, and has an amazing archive. Needs updating, but amazing resource.
The Brass Bell is an extremely well produced magazine. What Bill Basler designed 10 years ago, saved the future of the club, and its been run well from there.
The ACBS is getting it’s self figured out. I still think the politics have been its worst nightmare. But the new Director is hammering away and making a difference. And that is good for all of us. This years Boat The Blue is looking like it might be one of the best ACBS International shows. Up there with Woods and Water. The local ACBS Chapter in Michigan is a perfect example of how it should be done!
So membership? Is it worth it. YES! Support is always good and keeps things moving. There will always be clubs, and organizations. There has to be. But like everything in today’s crazy disruptive world. Stuff will evolve and change. And hopefully our most important clubs will evolve along with it.