As a marketing professional for close to 40 years I would like to offer up a strategy and observation for you all to discuss at your upcoming meetings. If I may be so bold to barge in and offer up this suggestion.
YOU ARE THE SOCIETY that we all need right now. Your time has come back. WHAT? But Woody Boater keeps pounding the airways about being fun and so on. YES, we do, that is our role in this crazy classic boat family we all belong to. But things are a little nutty out there. The world is raw again, and not very polite. Taking the high road is hard to do. Especially when many of us enjoy the dirt roads and back alleys. So there needs to be a beacon of sanity. Of respect and decorum. Whatever that word means. I know its a good word. Anyway, we need a Society, the world needs Society’s and its wonderful to know that the Antique Boat SOCIETY is a class act. Lumpy at times, corporate and bureaucratic, political, but always nice, clean and a class act.
Thus is the strength of timelessness. Classic is not trendy or reactive, it is what it is. And the ACBS has been and should be a stead fast beacon to all of us. It allows us all to be crazy, try new things and make fools of ourselves, because we know that there is an ACBS. And thus despite my never ending poking, needs to be supported, as does the Chris Craft Club. These two organizations are the life blood and support that our family needs. The Mother and Father. Woody Boater is the crazy son that is out of control, yet we all know represents our crazy side. But one without the other is no good.
So this year at the International, when you discuss the possible dropping of that critical word. Please don’t. We need it, you need it, and most importantly the world needs it.
Thankyou for taking the time to read this.
Matt Smith Publisher WoodyBoater