Yesterday Jim Staib put this old original name plate in the comment section. Now, one may see a gold/grey treasure from the past that fits your very early Chris Craft, but this tag has far far more going for it. It’s a window into the heartfelt mission of Christopher Columbus Smith and the entire Smith family. This copy was written with passion and heart. Way before marketing was like this. And THIS, right here, in this copy, on this rare tag, is the reason Chris-Craft became an iconic brand.
It’s timeless, true and heartfelt. It’s everything. To be honest, up there with Steve Jobs of our time. Man, oh man. this is the guiding light for all business to have. Just read this. It’s inspiring, it’s perfection. I tweaked the art, so it had the emotional copy only.
I AM A CHRIS – CRAFT
I am the boat that brought a new day upon the water and a new idea of boating to millions of people. I am safe. Always for you and your family to use and enjoy for I have proven myself superior to all rivals and conditions. times without number. I have speed, strength, and the ability to out perform others, and to out-live them. I am designed in sincerity, built with honesty, endowed with constancy of performance at all times, sold to you with truth and am worthy of your loyal regard throughout the many long years you will use me. I am a Chris – Craft