One of the fun parts of cruising ebay is you find funky old stuff that must have made sense back in the day, but now? Now, I will admit, back then, maybe drinking and driving, cars and boats wasn’t thought of as bad. Up until the 1980’s with MAD and other awareness campaigns. Which I did work on at previous ad agencies. It was a major deal. Breaking the image of drinking and driving.
But for advertisers to push the idea just seems rather un responsible. I can say this now in hindsight. I get it, warm day on the water, and a crew enjoying anything cold. But the driver like in the two Falls City ads? There is no way in hell, doing ads like this today would be approved by corporate, or the PC police of social media. But certainly fun story fodder
And of course this is the best! All part of the fun from a fellow Classic boat nut!