Marshall McCluhan is quoted as saying that advertising / ads are the “cave art of the 20th Century.” And if you dig into it, ads are no different than paintings on the ceilings of churches and so on. In simple terms, they can be a snap shot of the times. What is fascinating to me is that some are timeless messages, and the great ones are written and art directed by true artists that know how to capture emotion.
WAKE UP! Almost done dribbling on… Those emotional ads are the best and sometimes the hardest to achieve. Companies pay to promote stuff that they believe sells, it’s actually rare that more enlightened companies understand that emotion, is what sells. Very rarely are the rational reasons that far different to feature. And always can be replicated. Okay, what in the hell does this diatribe on marketing have to do with Woody Boats?
Well, this one ad I found hit me right between the eyes. brilliantly written, and the illustration is a masterpiece of communication. Yes, stylized for the 1950’s, but timeless. Further more knowing that it was targeted to my dads generation, even more powerful, that the same exact emotion of the need for a boat ride is so timeless. That deadlines and being late for meetings is timeless. Dad needed a break, and yes, so did mom. But she had bath time with some Calgon..
Yes, for the record, it’s snowing outside, and the chance of a boat ride has me doing stories like this, Maybe a bath in Calgon would help..
The concept that Take time for Living, rather than working for a living is a timeless message, and an interesting Point Of View on how our planet lives. It’s been said, that on the east coast, “we live to work” and on the west coast, “we work to live.” Seems like a subtle difference, but actually explains life in the classic boat community. We work to go boating. With this over explained, here are some more Bucanneer ads, which hit the spot.