I was looking at something online and came across this image above, and did a little digging to find an absolute brillient campaign that lasted years. Sadly I am not sure this sort of marketing could go on these days. But its smart. Its repeatable, grows larger and larger, and creates stars of people that want to be stars. But for us, it included boats, for years, boats were part of the wonderful photos by famed photographer to the stars Paul Hesse who shot a ton of these.
Anyway, I got all into the rabbit hole this morning finding more and more parts of the campaign, it’s endless, and wonderful.
The campaign went from 1940-1965, I will add that in the marketing world thats amazing. YOU CAN READ MORE ABOUT THE RHEINGOLD BRAND HERE
Well, it goes on and on and on, like one of Paul Harrison’s comments! OUCH!