All winter and we haven’t had a good babe story. And despite the new world order, the Babe section of WoodyBoater is by far the most searched menu item. Now, as a creative in the ad world. I have never understood the need to put a babe prop up next to anything to help sell it. It always seemed like borrowed interest to grab your eye.
Same woman as in the lead image. The hat adds alot
But if you are looking at boats? Why not just the boat? But looking back through the images and imagery of the time, I kinda understand. The image of an attractive woman and handsome guy are connected with fun and escape. Especially since most of this type of advertising was right after the war. The big one. WW2.
Chris Craft used women as models alot. ALOT!
One of the earlier Girls as a illustration
This is a common pose
Lots of standing and waving
There is a wonderful series of Ad Tops used on small space ads for Chris Craft that used with the headline theme of COMMAND YOUR, is interesting.
There is an entire series of these
Ink clot comes from the poor color halftone printing
These are works of art
This is an earlier version for kit boats
Command a 1950 Chris – Craft
The red and white shirt is perfection!
Still one of our favorites
Not sure whay in the 1980’s Chris Craft got into the clothing business? And the models feel more fake.
Lets go back when it all had a munch more innocent feel!
A fun get together
And a more complete image
I can hear the marketing folks say, we want the girl next door. And in many cases it may have been. many of these women were Chris Craft Employees.
Push buttons became a thing for a while.
See, push button easy Darla