While at Lake Dora, I noticed that a huge amount of the folks there were younger people. Shockingly lots of them. It hit me like a ton of bricks that the passion already has younger people. In fact, many passions do. But they just don’t want to belong to clubs. And in the end, why are we saying we need younger people? Well, it has to do with money. That’s it. Clubs want membership money, and older people want to be able to sell their boats. Period. End of story.
There are already a bunch of younger guys restoring boats. So that argument isn’t valid. Its money!
And guess what. They don’t have to pay to belong to anything, including owning a car, house or anything else. More and more the generation that is next in line for boating, have much more at there fingertips than we did when getting started. Clubs should really think hard about this.
By the way, its in all ALL the clubs. NOT just boating. It’s even in religion, golf clubs, yacht clubs, you name it, anything that requires belonging. Remember how important it was to BELONG to the Chamber of commerce, and getting a fez hat and pin?
Selling your boat! Guess what, that triple you spent a bazillion bucks on, is your passion, and finding a person that shares that passion is a never ending thing. Selling a Fiberglass boat may be easier, because the emotional reasons of a purchase to that younger market…You can argue all you like. GO ahead, we need the clicks..
One thing to consider. Gen Z or Centennials the generation born in 1996 – til now. GEEK ALERT!
Lecture on Generations ahead – Millennial’s or Gen Y 1977-1995, are caught up in disruption. They are a reaction to the Baby Boomers being everything, and the Millennial’s are disrupting everything, But Gen Z, the younger group is actually all about the way it was done.
This also may be a blend of young Millennial’s and older Gen Y’s. There is a true reaction to all things disruptive. They like old stuff big time. The look, the feel and are all about doing this in a craftsmanship way. This is a very natural thing. The eb and flow of progress and regress. So, in a way, this generation may be the actual target. For boats, I would guess 30-40 years old is the prime target. And that is who I saw in FLORIDA! The Q Tip capitol of the world.
So, how does this effect your next show. Lets say up in Michigan….. Greg insert show plug here…… Think about what they like and want. Or just be old and cool. Because in a wacky way, they think its cool…ish to be around older folks.
After all, we are cool too. Don’t be a stuffy pants. Give rides and show how affordable and fun this is.