Push button fun!
As a designer, I always fall for a great design. And from time to time, you can tell when a very talented designer was hired to do even the simplest of projects. I can see with this simple 1958 Evinrude Brochure that this was the case. Its so well done, I want to buy an accessory.
It also shows the perfect yellow that I was looking for BUTTERCUP. So, I suppose in a way, great design has inspired me to go back to yellow for buttercup?
Art direction at its best. Note! There is a story being told in the photo. Note the teenage boy on the right and the teenage daughter on the left. ROMANCE? Note, The colors. Yellow Boat, seat, hat, and yellow on the shirt on the right. Stripes on shirts. No complex patters. The little girls wave balances the photo so its level. Even the work boat in the background is sitting, while our heroes are having fun. I would bet the farm on that the art director of this brochure went on to be a great in the business of design. This photo was very very well thought through. Even though you don’t see it, you feel it. That is the true power of great design.
YOU CAN BUY THE BROCHURE HERE ON EBAY
Note this 1958 Evinrude ad. Great concept and same boat. I would think this was shot on the same shoot as the brochure. Different models and wardrobe. But note how the belt and boat are the same color. Genus! I need a break from work.. UGH.. I am in detail hell!
Back to the yellow.
I’m in Yellow hell!