I have been in marketing for 40 years, and to be honest I never understood the use of babes in ads. Not women or men, but hunks and babes. Literally attractive people that bring nothing to the party except to catch your eye. I suppose on some sort of animal level, you really don’t have any control over it.
This is more about the pose I suppose than the use of attractive people. BTW, it’s far better than un attractive people.
And no one back in the day got this better than Chris Craft. In fact Chris Craft Girls became a thing, and there wholesome look I am sure sold boats, and today still plays a part in making our classic boats sexy in some sort of way. Visual association. So if you have read this far, you clearly read the articles in Playboy, and have realized that I am just writing anything to make it appear that I am being serious and studious about showing these images from a 1937 Chris Craft Water Ways.
But of course, DANG! Gotta love June Storey. This is a very early photo of her, as she was a star in Hollywood from 1934-1945..and went on to make films with Gene Autry. A true Pre War Babe! Showing of course that charm and beauty are timeless.