I know, I know, you all think I always on some sort of anti facebook rant. To be honest, I use facebook, instagram and other social media platforms. mostly to keep up with old friends and family. Although my kids left Facebook years ago. Dirty little secret. Tons and tons of people have accounts, but they lay dormant. Which means it may seem like its everyplace, but who’s using it? Enough people for sure. Woody Boater sees around 300 clicks a day from Facebook. Nothing to write about. Of course I am now. But that’s not my point here.
Facebook Groups. I just heard a radio ad on Pandora from Facebook to look for, join or create a facebook group. And it hit me like a ton of bricks. Genus. And oh SHIP! Now, another dirty secret. The Chris Craft Group facebook is around 4 times larger than the club. Yup. Hey, its free, social, and you can get info in seconds, rendering the Boat Buzz somewhat obsolete. HOLD ON, HOLD ON! Dang, give me a chance here. You do get what you pay for, and free advice on Facebook, or even here on Woody Boater should be suspect. Anything online is kinda that way. Hell, just ask why your engine doesn’t run and you will get 50 wrong answers. BTW, you were out of gas..
But imagine you are a club, collecting dues. And there is a group that replicates you for free and is very active 24/7.. No matter how much you bitch, its gonna win in spades. And so Facebook is creating Groups.. NOW.. WHY? Well.. Its about advertising and reach. NOT YOU! In fact it’s using YOU and your bad photos and posts to be content, while they market to you. And whats easier and more focused than a cluster of like minded readers. By joining the Chris Craft Classic boat group and posting stuff. YOU ARE THE TV SHOW, THE ARTICLE, the main reason come visit. And Facebook is profiting from that, literally while putting the clubs that support you 100% out of business. And on top of that crap, they are allowing anyone and anything from anywhere to spew there crap to you as long as they pay for that. WTF! Imagine for a second, I allowed that. Imagine if Woody Boater allowed political crap to be spewed to you because we are free. You would kiss my aft so long. YET, you are continually feeding the facebook beast. STOP IT! Unfollow the groups. Follow your family, old girlfriends, who ever you want to stalk. BUT NOT GROUPS. STOP! Its death. Like the Meth of the internet. Think I am kidding. THERE IS A WEBSITE ON IT. HERE
Anyway, I know you are here for photos of boats, babes and fart jokes. YA.. I see the numbers.. Don’t try and rise above it. Just enjoy it. But from time to time I need to apply my 40 years of marketing experience to the obvious. Is there anything that can be done about this? I suppose its like the Walmart effect. Is the natural evolution of crap. I went to go buy a way back machine, and the store is closed. I couldn’t even find one on Amazon!
THE UNLESS PART
Seriously though what can we do about it to protect the clubs and reliable sources of information. After all if the clubs,and me included drop Facebook, wont someone else jump in. Yes. The trick is to use it, not make it your platform. Knowing there are like minded people there, makes it a great place to promote your club.
Now the tougher conversation is. And sorry it took this long to get to it. What is your club doing that Facebook can’t? Events, yes. Sound advice, yes, standards, yes. Advocating our passion in political ways. Lobbying for laws or against new ones. There is power in a group, that Facebook groups don’t have. We saw this happen to Newspapers. Its NOT about the paper or the news. Its about credibility. And that’s what clubs are. Credibility, A reliable source of objective information, and there to promote the passion in a focused and positive way. Facebook and other social media platforms are media buys, no different than placing an ad or message. This will of course cause the club to look real hard at why you are here. You will have to change how you do things. Which is hard in a volunteer group that replaces its self yearly. YOU NEED TO DO THIS THOUGH! I give huge credit to the ACBS, who kicking and moaning has figured this out by the way. Dan has been a huge help, and I know is trying to turn a battleship in a small creek. But its working.