A week or so ago, I posted a story on spending 300 bucks on a boat cushion. In the comment section, Woody Boater got kinda shot at for causing prices to go up for boat cushions. First, thank you. and your welcome. And sorry. okay thats first second and third.
Second, or fourth? Really? Does anyone think that WoodyBoater can effect the price of anything? I don’t think so. Yah we try and raise awareness of different things. And boat cushions are art. And cool, maybe folks were just aware of them? There is an old saying in the marketing world. “Nothing kills a bad product faster than good advertising” And man oh man is it true. Ever try wine coolers? Great ads, killed that one fast. I suppose the opposite can be said for simple awareness of amazing products. Just talking about them can create interest. In fact there is a chart about how it works.
Woody Boater is just the Awareness part. The rest is the product, or services part of the sales funnel. And some boat cushions are very cool, and some not. And their prices stay boringly low.
The same can be said for boats, our boats are fashion statements. No one needs one… You do need two or more, but not one. They are art. And that is another chart.
Classic boats are at the top of the hierarchy of needs and thus sold emotionally. Okay, okay, sorry. I got into a babble fest of marketing 101. Does your head hurt. Sorry again, here.. Babe photos. Just look at the babes..
Okay, hopefully that cleared whats left of your brain for reading about pricing and cushions