I am not sure why I think Texaco Marine stuff is so cool. Maybe it’s the design? Or the total commitment by Texaco to be aligned with the Marine industry. I know others did. But not like Texaco. They went all in. And therefore the branding is tied to our period of boats. Along with DUPLEX. Which is very hard to find, and there were not DUPLEX gas stations. Texaco did, pumps, huge lolly pop signs.
And this brochure on ebay has a nice view of it all. Back in the day when consumers were more brand loyal. Why? Because the brand did stand for something, it wasn’t just packaging like today. There was a difference, and the bean counters in the back room won, and we all lost.
So here is to the days when a brand was a brand, and a brochure was a brochure, not a PDF. UGH.. CLICK HERE AND YOU CAN OWN A BROCHURE TO PUT IN A FILE AND ONE DAY HAVE YOUR KIDS UNLOAD IT ON EBAY.