Passion for our little universe of Classic Boating is not just about restoring or preserving the actual classic boat. Thats the great thing about passion, it expresses itself in individual ways. For Nicole Anderson, it’s a fashion brand. I LOVE IT. Our culture here is about art, fashion, home, humanity, kindness. The boats are just the glue that holds us together.
And of course a rudder is how we steer our course ahead. Rudder USA is a fantastic name, and brand. Nicole is not cutting corners, all the apparel and products featured are of the highest quality, and simple design. And even better, not boat geeky.
Rudder USA, is more about the boating experience. I love this new generation of entrepreneurs, they get marketing, they get branding, and they are steering our culture forward. Get it, “Steering”, it’s a rudder joke. maybe just a bad pun, I am showing my age aren’t I? UGH.. Here, just bask in attractive young people with all their hair, and original teeth.