She sure is proud of that Black Label Beer.

Every now and then we find a photo that just screams the joy of woody boating. And man oh ..woman today we have a whopper… with a Black Label Beer! So let’s dive in.. Hey, you do a story every day.. Ingrates. It’s not like folks are out boating. So I got ebay slides to work from.. GAAAA. Okay, hold on.. I need another cup of varnish coffee. Okay.. I am back. Lets start the critique.

The perfect summer scene. First the colors are perfect. Blue water, Blue engine, red and white plywoody.. Red beer can. It’s a perfect red white and blue day!

In PA. Harvy’s Lake?

A perfect lake boat. PERFECT. Top and all. Love the small portable stool on the dock. Life jacket. Anyone know who this is?

Back to Beer Babe! Anyone know her up in PA. She is cute, and I am going to guess around 20 in this shot, considering the beer, but really looks 17. So now she would be?

Okay let’s do the math. Lets say she is 18. And lets say the boat in a 1962 boat?  Not sure, the engine is around 1968-69? Maybe a newer engine? But as a time stamp, the Beer can and engine say 1969 to 1970. So if she was 20 and we add in 50 years to today she is around 70 now. Know her? How cool wood it be to find her and reshoot the photo? See an entire day on one photo and the possibility of finding one fan gal who is now just an older fun gal..


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37 Responses to “Black Label Beer Babe – One Photo That Says So Much.”
    • Steve Anderson from Michigan

      From Wikipedia :
      When Carling stopped producing Black Label to focus on a more profitable lager, they found their sales plummeting. Carling re-introduced Black Label with a beautiful blonde named Mabel, portrayed by Jeanne Goodspeed, with the slogan “Hey Mabel, Black Label!”. The twenty-year marketing campaign cemented the name in the popular culture of America.

  1. Greg Lewandowski

    I don’t think they make Black Label any more. What beer will you use to reshoot the photo when you find grandma?

  2. Troy in ANE

    If you find her you can borrow our old Budweiser can for the photo shoot.

    Of course you know beer makes you smarter don’t you?

    Well it certainly made Bud Wiser!

  3. Kelly Wittenauer

    Love old photos!

    Maybe some collector has a Black Label can to use?

  4. Jim “the Lurker”

    Could some “woody detective” trace back that registration # ?

  5. NR

    My father-in-law only drank Black Label because his brother owned a Black Label distributor. After he sold it he switched to
    Goebel. Why Goebel? Cheapest available.

  6. RH in NY

    Old boat pics and slides on eBay are always fun to search. Thanks for digging one out to dissect. Your perpetual endless creativity is astounding!

    • Sunday Funday

      M-fine, you are correct if funds are available, but for those other times (I think we’ve all been there), this rule takes over.
      “Life is too short to not drink beer”

  7. Bill

    they had a big carling brewery in Frankenmuth Michigan made Black Label then it was bought out by Heilemans then they made Blatz, Black Label Old Style and a couple of others probably all the same beer in different cans. It was fun to take a tour of the place cause the used to have a bar in the building with free beer and pretzels after the tour. the building is gone now replaced by small tourest shops

  8. Matt

    I am always shocked when I come back to check on a story like this. basecly about an old beer can and a 70 year old woman, that it hits some sort of nerve. I LOVE IT. Dont we all have something better to do? Really? The world is croaking from COVID.. and old beer cans win the day.. BDE! Thats Best Day Ever to all those over 30

  9. Tparsons56

    Those we definitely different times. I graduated from high school in 1974 when the drinking age was 18 so being that my birthday was in February we could go to a school dance and then go to the bar later (and sometimes run into the teacher chaperones). They also got rid of the draft around then so things were good until the oil embargo.

    Our beer of choice was Schlitz – looking back now I have no idea why. I do remember that at that time you couldn’t get Coors east of the Rockies so it was a big deal if you got some. Like I said – times have changed.

    • Matt

      YOU ARE RIGHT. DANG, I guessed it about right with the boat. Mable is not happy, cause she just aged 10 years thanks to you.. We are now looking for an 80 year Black Label Babe.. EEESH.. That closed some windows

      • Matt

        And further more, the Beer Can will be the design that dates the photo, and in the 70’s the cans had a hit of yellow and or gold. So I am gonna put the hammer down on mid 60’s 1962 – 1965

  10. John Rothert

    I agree with Matt…isn’t it cool and amazing how such a mundane subject can generate so many neat responses…yeah, we have little else to do being hunkered down…but here in ole Va…you guessed it…going boating…today! Staying aboard tonight…perfect hiding place in a pandamnit.
    John in Va.

  11. floyd r turbo

    Who is Harvey and how did he get his own lake? And here’s an updated beer gal.

    • Casual Observer

      Floyd, that Beer must be powerful. Judging by the look on her face and the way she is leaning over. She just let one.

  12. Mark in Ohio (sometimes da UP )

    My parents and their friends drank a lot of Black Label. Always on shore never in the boat. I’m not sure what the logic was, but we all survived with no accidents. When my Dad had a service Garage we maintained the Black label Distributors trucks. They got the Beer at wholesale price. I may or may not have snuck a cold one growing up. Definitely a part of my younger years.

  13. Ian Campbell

    Carling, and Carling Okeefe, classic Canadian Brewery. Carling was started in London Ontario, now owned by Molson Coors,,

  14. Charlie Berry

    In 1958-60 when a student in the Boston area, we had a Veteran’s Club which would tour the the Carling Plant in Natick and try to skip the tour and go directly to the Pub. Black Label and an Ale I can’t remember the name of.

      • Ian Campbell

        That a classic and if you ever managed to get the authentic Red Cap,,you were the envy of your buds! My friends dad had one that my friend would wear!

  15. Troy in ANE

    Black Label, Schlitz, Old Milwaukee, and of course PBR (Which has made a huge comeback.) were all the old cheep beer standards, but who remembers the “generic” craze?

    Yup, just BEER!

    • Troy in ANE

      And of course lets not forget our 39th President’s brother with his own Billy Beer.

      M-fine: life is also too short to own a wooden jet boat, but one of us has done that. (I would like to get a ride in that one day, if it ever gets in the water again.)

  16. Chug-A-Lug

    Everyone’s age math is a little off! I’ll say she’s 29 and holding.

  17. Jeffrey Martinson

    Would it be stalking if you asked a friend in the licensing agency to look up the record? 😮

  18. First53Resorter

    It can be safely said I didn’t think this image would find a niche on WB. Thanks ‘sausage’!