WORK OF ART

Every now and then the collectable paper part of our passion doesn’t get the credit it deserves. I love it, but it might because I know what goes into creating it. And more importantly, how powerful it is when done well. This passion we are all in, and love is because of the romance harvested in the marketing dept of the companies we collect and love. It’s a fact that people purchase based on emotion. They convince themselves to pull the trigger with rationalization, but emotion is king! BTW, I spelled rationalization all on my own. No one is more surprised than me. I am going to end this dribble here on a high note. Enjoy this work of art and my smart ass critique of the images.

All shot on a set. Aluma Craft is located in Minnesota, One can image trying to photograph in the winter for the launch of new models for the spring. This is a brilliant solution.

Okay, wait.. The formal wear is a tad Aluma Coo Coo!

I always wanted an FD.. But oh that FDL is.. AHHHHHHH! Remember what I just said about emotion.. Ya, they missed the boat on naming

The Ducker! Okay, wait.. Is he pointing that gun at her?

The Deep C. 3 people in a 15 foot boat out in the Deep C? This is Biggest Balls award worthy. Sorry David. And I am not sure what really is going on in this scene? DON’T TAKE THE CANDY BETTY! HE HAS A VAN!

Is that back drop under water? Ya, that may not be the best emotion to capture.

Hold on, I have that fishing tackle box.. What the heck!

Ya Baby, I got a 12 ft RB? Can you row a boat?

Colors? WHAT? Aluminum?

The end! or is it?

Okay now it gets fun. Aluma Craft is going very strong. In fact they are one of the worlds largest boat manufacturers. Having produced over 500,000 boats as of 1996.  AND even better in the ABOUT SECTION has an amazing collection of more brochures. Thank god they never sold out to AMF! The death blow of any company! Stay focused, and true to the brand. SO SMART.

1964 Brochure. Look COLORS!

All ribbing aside about the art work in 1959, it worked and works today. They know their brand and are true to it. LOVE it. Here is the 2021 Line up in a video.

And if you want to own a NOS brochure from 1959, HERE YOU GO ON EBAY TODAY. WARNING IT “SMELLS MUSTY”!

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16 Responses to “1959 Aluma Craft Musty Smelling Brochure Gold”
  1. Mike D

    How are the boats suspended in those first pictures, or could they photo shop back then?

  2. Chug-A-Lug

    We(the folks) ,when they moved up to the lake in 1963 to start the resort,had a 16 ft.model K with 10 hp.Johnson.Think it was a new one.They pulled my brother and sister on skiis.Back when a 10 was a 10.Good boats

  3. Mark in Ohio (sometimes da U P)

    Am I the 1st comment today? I’d better write this quick before someone else gets one in. Good story Matt. No it is not about wood, but still good. I am glsd that Alumacraft has held on. There are still a lot of the 14 footers being used in the U P as camp boats and small workboats. Although a little beat, they are still on the job.

  4. Chug-A-Lug

    One of our guests (was real character)had that tackle box.I put a lead plate with “Happy Birthday” on it in the bottom-under all the tackle.Poor old soul,carried it around for 2 years before he found it.

  5. Kelly Wittenauer

    Thanks to Syd, Tom Roamer & John Rothert for yesterday’s Corvair nostalgia cruise. Can think of several reasons that Corvair power never caught on in boats.

    Love the old brochures! So cool when companies embrace & display their history. Aristocraft has many vintage brochures on their website.

  6. MO Whaler

    Note to Matt: That video would be a great sausage re-run in mid or late January – –

  7. Briant

    Really. Why make them float in air?

    New owners must have saved a bundle with that self levitating feature as you didn’t need a trailer.

    • KW

      Dont forget the goverment stored all the Upsidaisum down the road in Frostbite falls maybe they were using that.

  8. Dick Dow

    Your realize (of course) that if you have the toolbox you have to get the boat! These ads bring a new perspective on aluminum boats – the phrase “lighter than air” comes to mind… 😉

  9. Tom Roamer

    How about a 27′ CC Roamer Silver Comet. We could start our own Aluma Boater website.

  10. Jeffrey Martinson

    I’m with the others in being amazed by the levitating boats. Was David Copperfield involved? Puts new meaning in the phrase “suspension of disbelief.”

  11. Dave Nau

    Little aluminum boats like the Aluma-Craft shown are great. Lightweight, durable, and if you bang it against the dock, who cares! No damage! I have a little 1960 13 1/2 foot Sea King (made by Starcraft, another maker still in business) with windshield, steering, and controls. My go to boat for a quick ride by myself, powered by a 1968 9.5HP Evinrude. Good complement to the two larger MFGs. Also, great thing with outboards is that they are easy to swap out for another, if needed. And best of all, these old aluminum boats are cheap to buy. Mine was under $1000 with motor and trailer, ready to go. All good.