Every now and then the collectable paper part of our passion doesn’t get the credit it deserves. I love it, but it might because I know what goes into creating it. And more importantly, how powerful it is when done well. This passion we are all in, and love is because of the romance harvested in the marketing dept of the companies we collect and love. It’s a fact that people purchase based on emotion. They convince themselves to pull the trigger with rationalization, but emotion is king! BTW, I spelled rationalization all on my own. No one is more surprised than me. I am going to end this dribble here on a high note. Enjoy this work of art and my smart ass critique of the images.
Okay now it gets fun. Aluma Craft is going very strong. In fact they are one of the worlds largest boat manufacturers. Having produced over 500,000 boats as of 1996. AND even better in the ABOUT SECTION has an amazing collection of more brochures. Thank god they never sold out to AMF! The death blow of any company! Stay focused, and true to the brand. SO SMART.
All ribbing aside about the art work in 1959, it worked and works today. They know their brand and are true to it. LOVE it. Here is the 2021 Line up in a video.
And if you want to own a NOS brochure from 1959, HERE YOU GO ON EBAY TODAY. WARNING IT “SMELLS MUSTY”!