Today we take you on a journey back in time. Are you ready? You are getting sleepy, sleepy.. Close your eyes and imagine you are in Michigan, the year 1948, there is a crisp feeling in the air, you can imagine yourself walking in the snow, the silent sound of snow falling, the light crunch as snow packs under each footstep closer to your building. As the door opens you are greeted by the art team, and some Engineers.
They proclaim, It’s official on the name, Here is where the graphics stand for the new SPECIAL V EIGHT. This is a new concept for them. The folks at Chevrolet have a new V8 prototype, it’s the engine of the future. but the folks at Chris Craft are a tad nervous about rolling, or floating it out there without some testing. But Chevy is also feeling that way and is asking Chris Craft to try it as an experiment. Free engines as ginny pigs.
COME ON just roll with me here. I have to go deep into a mind set, like an actor or author needs to immerse themselves into the situation. I am method designing here. Anyway, I am in the art dept now.. And the name is simple. SPECIAL V EIGHT, That’s it. Simple and no high drama. The artist. Gregory is sitting at the drafting table and thinking. Gregory is a confirmed bachelor, has wonderful cocktail parties and is the favorite of the secretarial pool. And that’s as far as anyone wants to dive into Gregory’s universe, cause he is a joy to be around, and is one amazing artist.
The room smells like a combination of ink, mens hair tonic, hair spray and machine oil. For some reason that machine oil smell is everywhere. And Gregory is sketching. And is thinking, how can he add some flair so the idea is branded, yet not too much as to draw too much attention to it.
And so it’s decided to take the layouts to a small group of customers to see how it feels. They call these Focus Groups today. So today you are that group. Theo, and his design team are behind the mirrored wall, and want your thoughts. You may want to grab a sweater, it’s cold in there.
ANNNNNND Finger snap!