In yesterdays dribble fest of marketing spew-isms, “Doug In Maine” brought up the issue, or issues of Wooden Boat Magazine being a part of the rebirth of classic boats. Yes…ish, well. At first I thought of course, but then that got me into a rabbit hole of thin=king. And I came up with a thought.. AND todays story! One more day of dribble.
IS there a difference. YES. In my book. Wood boats are loved because of the material they are made of. A new one, old one, pink one, blue one. Its part of a passion for wood. Classic boats on the other hand, are more production boats, with marketing and brands behind them regardless of the materials they are made of. In fact one could say, and I am just about to… Classic boats are about marketing, Mass Production and dreams. The wood part is just the material in which all that crap is put in the form of for you to own. Where as a wood boat, is well.. wood. No brand, or mass production, no babes in hats, and lifestyle.
Now, yes, we are called Woody Boater, but the Wood, is not really mean Wood, as in grains of wood. It’s more about Woody? As in the cars, the pecker.. WHAT? Hold, wait. That just did not come out right, no yes it it did, no it didn’t.
Further more. Yes I am running away from that last sentence. Boater is different than BOAT. We are more than the boat, we are about using the boat. Two different things, and thus part of the lifestyle part of boating. Babes and Brands, vs The Boat and how its made. SEE? Its different. Like Fearson vs Philips different. Different but yet the same? Right? Okay. I am officially done with any deep marketing, or brand insights. I need a boat ride. I got boats, its the rides I need.. SEE!!! Again..