A Book For Just The Ladies. From Who Else… Johnson.

A Boating handbook For Women! Not men, not anyone but women!

A Boating handbook For Women! Not men, not anyone but women!

Apparently the ladies need to learn about boating in a different way then the men folk. I am not sure what the difference is? But it must be some secret thing.  I have no idea. How to wave? I understand its a sign of the past times. And as you all know, I am not a politically correct person. It must have been an attempt to get women into boating. I recall working on a boat account and the biggest barrier to a boat purchase was the “Wife” they wanted to do a campaign that included women as part of the experience. So maybe the times have not changed so much, just the subtlety. Here is the listing on ebay if you want a copy, or two… One for her?

Johnson knows the ladies? Or is is it the ladies know Johnson?

Johnson knows the ladies? Or is is it the ladies know Johnson?

25 replies
  1. Texx
    Texx says:

    Is it true that once you read the manual, you are then qualified to become a Water Follie? Just askin’

  2. RiverRat
    RiverRat says:

    My hat is off to all the First Mates that support their spouses in the wood boat hobby because they understand the benefits.
    Thanks for the lapstrake header picture.

  3. m-fine
    m-fine says:

    That Woodyboater branded Speedifour in the header is super cool, but it doesn’t fit today’s story well. How about a picture of a swimsuit model enjoying a big new Johnson? There should be plenty out there, just be careful with how you search Google for them.

  4. Rick
    Rick says:

    They even have coarses at TrawlerFest on Boating for Women. In this youTube video they say its to teach women to get more enjoyment on the water. I’m all for that!

  5. John Baas
    John Baas says:

    It’s not a Johnson and it doesn’t promote women in boating…but it’s a cool ad, don’t you think? This same model did a series of shoots for McCulloch in the ’60’s. Anyone know who she is (was)?

  6. Dennis Mykols
    Dennis Mykols says:

    if you go to the “Grow Boating” website, there is an interactive tool, PDF called the “Spousal Conversion Kit”, to help the old man convince his wife to let him buy a boat…

  7. tommyholm
    tommyholm says:

    This lady needs to take the lesson – or read the book – and learn how to appropriately ride a Johnson boat.

    BTW, is a Johnson Stinger redundant?

    • Old Salt
      Old Salt says:

      She is making sure her red nail polish matches the red shift lever handle… Style is everything you know!

      • Cliff
        Cliff says:

        What’s wrong with a couple of engineers and too much alcohol , I think a lot of great ideas have come up with too much alcohol….I can’t think of any right now.

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