Big Night For Woody Boater At The American Advertising Awards Show In Washington DC.

Woody Boater advertising on display in Washington DC

Woody Boater advertising on display in Washington DC

Little Woody Boater competes with the big boys and wins in the American Advertising Awards held last night in DC. Our 2014 posters have won awards in the category of collateral and the category of photography.

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Up against huge national brands. You may have seen some of the ads in the Brass Bell, and will see them as headers on Woody Boater. We would like to congratulate and thank the writer, fellow Woody boaters Bruce “Rabbit” Bildsten and photographer Shawn Fenn who took the amazing photos that you have been seeing. The main purpose of the marketing is to ask people to do more than just own a boat, but to live the Woody Boater lifestyle. These ads show people enjoying life on the water in a Woody Boat. The ” award winning” ads will be rolling out through out the year.

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Stay tuned and look for these ads in the centerfold of the Brass Bell.


46 replies
  1. Troy
    Troy says:


    Makes me proud to be a member of the family.

    Don’t forget the “Donate” button on the “About” page.

  2. Greg Lewandowski
    Greg Lewandowski says:

    Wow, what is going on here? Before long, when I talk about WoodyBoater to my family and friends, they may actually relate, and not look at me as some old varnish head that is still back in the 20th century!
    Congrats to all involved in the award and all the great work it represents.

  3. m-fine
    m-fine says:

    Great work by all involved. I like the “surrounded by woods” and “throw it in the river” ones the most so far.

    • Grant Stanfield
      Grant Stanfield says:

      I second that…these two posters caught my eye immediately. Absolutely beautiful photography…and well deserved awards! Bravo, WoodyBoater!

  4. Alex
    Alex says:

    Evangelizing about the joys of wooden boating is noble work. Congratulations on your win!

    Just promise, Matt and Texx, not to show up at my door in suits, smiling too much. (I keep a taser in the umbrella stand.)

  5. Carla
    Carla says:

    Congrats Matt to you and your team! What the rest of us always knew is now being recognized nationally!! I’m all about the posters for purchase.

  6. Al Benton
    Al Benton says:

    The 2-page centerfold in the latest issue of The Brass Bell is amazing.
    All: Join the Chris-Craft Antique Boat Club and be on the mailing list for the next issue. If you do, we’ll send you a copy of the latest issue to start your collection containing these award winning banners. Go to and click on Join Us.
    Congratulations, Woody Boater!

  7. Wilson Wright
    Wilson Wright says:

    Congratulations. The recognition and awards are well deserved. I look forward to seeing framed copies of the art at Tavares.

  8. Dennis Mykols
    Dennis Mykols says:

    These ads need to be placed in high end, high quality non boating publications like GQ, Style, etc, to entice to non boater to join the hobby. The ad quality is certainly there, and the messages are spot on. Great work guys well done.

    • Kentucky Wonder
      Kentucky Wonder says:

      Of course, with the increased demand for boats caused by the sudden influx of new woodyboaters, all of our current boats triple in value. Good scheme!!!

      As an aside, I always tell people taking their first ride in a wooden boat, “Just think….this used to be a tree!” Gives a whole new appreciation for our golden girl. Hey, that could be a poster caption, too!

  9. Tommyholm
    Tommyholm says:

    Geez, that iPhone camera thing is working out for you. A small fish in the big DC pond catches some collateral worms. A bigger captains cap, thats what I,m talking about, really big. Btw, what’s a brass bell?

    • m-fine
      m-fine says:

      The Brass Bell is the quarterly publication of the Chris Craft Antique Boat Club. Luckily, CCABC membership is not restricted to current Chris Craft owners, so owners of other brands looking to upgrade or even those that don’t own a boat yet are welcome to join.

  10. Chuck Crosby
    Chuck Crosby says:

    WOW, the little Blog that could….Congratulations, was the prize an three night stay in beautiful Lake Dora aboard the exclusive Bennington Woody Pontoon?

  11. floyd r turbo
    floyd r turbo says:

    Well done WB! Its greats to get recognition especially from your own industry. Keep up the great work. I can see it now, WoodyBoater goes mainstream and becomes a household word with the likes of Kleenex, Jell-o, phillip head screws, the yo-yo and zippers.

  12. matt
    matt says:

    To those asking if these will be posters for sale. Sadly it is a very expensive thing to do, and distribution can also be a time suck. We have a set here at the office that are 24 x 36 and they are amazing. But not cheap to produce. Maybe one day, if there is a bigger store, we will make them available. In the meantime, enjoy them on your screen saver.

    • m-fine
      m-fine says:

      The timing sucks, I used to work for a large printer manufacturer and could have just run a bunch off in the labs or demo room and sent them to you for the cost of shipping. We had to run hundreds of thousands of prints to test life cycle, reliability and print quality and no one cared what the images were or where they ended up if not recycled.

      Wonder if any readers currently have cheap access to a high quality printer.

  13. matt
    matt says:

    Thats a great idea M fine. The shots are jaw dropping large. If a printer out there wants the gig, speak up..

  14. Matt
    Matt says:

    These were fresh the week before the show deadline. The ads are still breaking. Then one show and other awards if possible.

  15. Rabbit
    Rabbit says:

    Phillip, we’re going to concentrate on entering them at Cannes. Since it’s in the Riviera, they give you an Aquarama with every gold lion.

    • Philip Andrew
      Philip Andrew says:

      Ha! I will be at the Cannes Lions. Come over and lets have some fun. I will buy the first round at the Gutter Bar.

  16. Rich Marschner
    Rich Marschner says:

    I have wondered if Matt and Texx have any time left to work on…well, work, as in advertising work. Guess they do! ‘Way to go, you guys!

  17. red dog
    red dog says:

    dennis myklos has the right idea these pictures need to go into other publications maybe a few guys ( or women) will think hey that looks like alot of fun maybe i/ spouse should look into buying a woody boat even if its just a few the community grows. matt and team great pictures keep up the great work those pictures are half of what keeps the veiwers of this site coming back

  18. jfkarlson
    jfkarlson says:

    Congrats guys. Hope to see this in the Kelly Awards or perhaps a Communication Arts feature soon!

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