Heineken Goes Woody Boating, With James Bond, On Lake Como, On A Riva, I Think My Head Is Going To Explode!

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Daniel Craig brings “The Chase” To Life, But the Riva Steals the show! Sorry James!

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Zara just wanted to go water sking! Next thing ya know shes on Woody Boater!

And you all thought commercials were boring. Thanks to Heinekin for reminding us that great commercials filled with amazing boats, on an amazing lake, shot and edited beautifully, with an amazing cast can still work wonders for a brand impression. 90 seconds of magic and I want to see it more. Not Roger Moore, although they do play homage to all the fun Bond stuff from the past. Its PERFECT! AHHHHHHH! It’s got it all crammed into 90 seconds.

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Anyone want a beer?

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Its great to see Woody Boats show up more and more in Films, Marketing and on the news. Proof that our classic boats are far more than classic boats, they are iconic symbols of what a cool boat should be. The archetype of speed boats is a Woody Boat! So without further adoooo, the Video!

The Commercial/Film Directed by Tom Kuntz through MJZ Productions and created by Wieden + Kennedy Amsterdam

42 replies
  1. Troy in ANE
    Troy in ANE says:

    Comical, entertaining, and boats all in one clip, Gotta Love It!

    I have to say for a little thing Zara puts ups one heck of a wake when she is skiing.

  2. Jeff Funk
    Jeff Funk says:

    Very cool. I’m gonna pick up a six-pack of Heinekens today and watch the video again with a cold one in hand.

  3. Matt
    Matt says:

    Me to Jeff. Is Heineken the official Beer of Woody Boater? Hell ya! Until “Blatz” or Schlitz does a cool beer ad. Then sadly we may have to rethink the entire “official” Status.

    • Jeff
      Jeff says:

      Matt, it may be time to conduct a thorough ‘offical’ test to make a determination. It will require much time, effort, and thirst…but count me in. I doubt there will be any difficulty in finding volunteers to help out.

    • Troy in ANE
      Troy in ANE says:

      Up here in the Atlantic NorthEast it seems we have beer companies that sponsor the navigational aids. Guess you better treat it as a CAN.

  4. Jack Schneiberg
    Jack Schneiberg says:

    I first caught this ad floating around Face Book 2 days ago. I think I’ve watched it 10 times now and laughed myself silly each time. Now I’ll never forget that Heinekens = woody boats…..and vice-versa……..

    • Matt
      Matt says:

      It sure does! I recall having the same feeling when I saw your BMW Films stuff. It expanded my thinking of what CAN be done when you think big and out of the box. How many movie tie in crap jobs have been done? And these guys slammed it out of the park. The back end production facts are also very very cool. But the real magic is in the story telling and subtle cameos and touches. And the Riva of course, on the perfect lake.. DAM!

  5. Paul H.
    Paul H. says:

    Great commercial, and a superb send up of the old Bond stuff! I’ve never owned a Riva and likely never will, but my goodness – what a gorgeous boat.

  6. John Bailey
    John Bailey says:

    Bond, Bond Girl, Beer and, of course, a Wo0dy Boat!

    I count 7 references to prior Bond films. Anyone have a different count?

  7. Rich
    Rich says:

    Love how it pays tribute to a number of Bond films. I can pick out Goldfinger, Live and Let Die, and even a guest appearance from Herve Villechaize (Nick Nack) from Man With The Golden Gun. I wonder where they dug him up?

  8. Matt
    Matt says:

    Its the perfect commercial! Look into Wieden + Kennedy BTW.. One of the top agencies on the planet. Amsterdam is a very progressive office, but HQ is in the US. Nike is a long standing client. I have a left nut in storage that’s all there’s if they want to hire me!

  9. Rich
    Rich says:

    It brings back the age old question of who the best Bond was? Roger Moore was always my favorite, but since Daniel Craig has taken over, I would have to say he plays the character very close to the way Ian Fleming wrote him. Looking forward to seeing the new movie.

  10. jfkarlson
    jfkarlson says:

    Sure is lot more compelling than “made with the finest hops and malted barley . . . ” Long live the over-the-top beer commercial! And long live the agency that figured out how to spend a week in Italy playing with a Riva!

  11. Wilson
    Wilson says:

    I spotted it last weekend during a football game in which I wasn’t really interested and then ended up watching the entire game to see if they would run it again…They never did but then Sunday morning it showed up again…Great ad…Love it.

    My daughter is a big Heineken fan….Even talked a distributor out of a Heineken inflatable boat which she keeps in her pool. If it wouldn’t puncture it, I’d put a Chris Craft logo on the side.

  12. Rabbit
    Rabbit says:

    Matt, ironically BMW Films was partly the result of the James Bond franchise. BMW had been the car sponsor for three Bond films and they had been wildly successful. We did commercials like this Heineken commercial to tout our sponsorship… actually, the model is that they use sponsorship advertising like this to promote the film and that, in turn, largely “pays” for the sponsorship. But after three films, BMW was growing wary of the growing expense of the partnership, as well as feeling like their message was getting lost as the Bond franchise kept adding more and more sponsors for every little thing in the films. So, along with other forces and vision from many others on our team, we created our own Bond with a then unknown actor named Clive Owen and this new medium of the internet. Interestingly, shortly after BMW Films launched the Broccoli’s (owners of the Bond franchise) discovered Clive and he was being courted as the successor to Pierce Bronson. He resisted, as he feared being typecast forever, and Daniel Craig was tapped for the role. Now Craig is saying the same thing: It may be the best job in the world, but he’s done.

  13. Bilge Rat
    Bilge Rat says:

    That Riva’s Stoppani varnish must be tough stuff. Not a scratch from leaping on to it, fighting on it or setting the beer tray on the deck.

  14. Marty Feletto
    Marty Feletto says:

    Look very closely there are actually 2 Tritones used. Mostly an early one with a red bottom and large spray rails. But look for a later Tritone also with a green bottom.

    • Texx
      Texx says:

      Thanks Marty – I was wondering the same thing re the Riva Tritone(s) in the video.

      (Sorry folks, we just had a Riva Geek moment)

      Great video by the way. – Texx

      • John Baas
        John Baas says:

        How the heck do you spend the kind of money this shoot took and not notice the star of show has two different colored bottoms?

    • Troy in ANE
      Troy in ANE says:

      I didn’t notice the different boats with different bottom paint, but was wondering about the controls. Seems like a single engine control, but the under water shot is of twins.

  15. Grant Stanfield
    Grant Stanfield says:

    Great ad…wow!

    The Riva is the scene-stealer for sure; such amazing boats. I had the pleasure of boarding a Super Aquarama in Lake Geneva a few years back…like a floating Stradivarius, truly.

    Here’s my partially scratch-built Riva on her cradle. Perhaps I’ll dig out a little ‘cave’ to store her in, just like they do at RAM in Monte Carlo…

  16. Don vogt7
    Don vogt7 says:

    Long connection between heineken and riva. Rudy of nw classic boats has a ariston original owned by the heineken people.

  17. Briant
    Briant says:

    FYI, Herve’ committed suicide back in Sept of 1993. So to answer Rich’s question, I really hope they didn’t dig him up for his cameo.

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