Live The Woody Boater Life Ads Win Big Again.

WB Ad 2015

You’ve seen her in headers, but now she is an award wining ad!

I am pleased to announce again this year that our marketing campaign for Woody Boater has won several Gold Addy’s for the category of Magazine Ads and best print advertising. Yes, this campaign has won a ton of awards and new stuff is now winning as well.

This specific print ad won huge and singed out as the best print ad of the year at the annual awards gala!

This specific print ad won huge and singled out as the Best Print ad of the year at the annual awards gala!

Now to many of you, you may wonder why we do a national print ad campaign for folks to live the Woody Boater life when we can be found on the web with just a click. It’s simple, we want to motivate folks to get out there even if they don’t read Woody Boater to use your boats, to enjoy what Woody Boating is all about. Even if its just a reminder like in our headers.


Yesterdays header! Thanks Jim Frechette for the inspiration

That’s why we are here, that’s the fuel that drives daily. To be fun, to be light, to help connect Woody Boaters to Woody Boaters, Woodys to Boaters,or boaters to woodys? OK, I think I just lost myself back at Woody something. Anyway, we are grateful to photographer Shaun Fenn for his amazing photos, and writer Bruce “Rabbit” Bildstein for his amazing talent. You can see the ads as they run in real time, and see this years new ads in the Brass Bell in the centerfold.

BRass Bell 2008

One of the first redesigned Brass Bell issues. 2008

Don’t yet get the Brass Bell? WHHHHAAAAAAT? It’s the top publication in the culture. The design and subject matter are way way beyond the normal magazines out there. All ya gotta do is sign up to the Chris Craft Antique boat Club. HERE.. Do it for the ads if not anything else.

30 replies
  1. Troy in ANE
    Troy in ANE says:

    Congratulations Again!

    It is Awesome to see the success of your Blog experiment.

    Thanks for all you do!

  2. m-fine
    m-fine says:

    Do you run the ads in other non-boating magazines? Does anyone else still print magazines?

  3. Matt
    Matt says:

    We can only afford to run them in the Brass Bell for now. We would love to run them in other publications. But the cost can be very high. And yes, people read print magazines when its a special interest. Its a blended plan. Magazines are for image, the web is for more news and daily impressions.

    • m-fine
      m-fine says:

      How about replacing all the ugly and boring “hurt in a car?” lawyer bilboards with some of these? Get people on the way to the office and they can day dream about wooden boats all day! 🙂 We just need to find a very wealthy benefactor to pay to put them up.

      These are amazing ads, and it would be great if there was an afordable way to get more and younger people to see them.

  4. Wilson
    Wilson says:

    Yes, there are magazines out there and some f us read them. Boating has lots of DIY idea plus news on new boats. BoatUS has a great magazine too…And then there is BoneYardBoats as well as, the Cettury pubicaton and othes in print

  5. Bob Kays
    Bob Kays says:

    Congratulations Matt ! We all love the ads but we smell a lot of varnish and our “wardrobe” is purchased from WB, so who knows. But when your fellow professionals award you, that is really great.

  6. Steve Moreau
    Steve Moreau says:

    Congratulations Matt get the work out. And yea I love magazine subscriptions. Even though the stories are getting shorter I still love them. I still love reading articles and stories with lots of details and meat with them. I have to be honest I’m not a member of the CC club or get the brass bell (yet).

    • Al Benton
      Al Benton says:

      Steve, what are you waiting for? Click (above) and join us today! The Brass Bell always includes in-depth articles and columns about boats of all vintages and models.

      A bonus awaits: Once you’re a member, all past issues of The Brass Bell are accessible online.

      • Steve Moreau
        Steve Moreau says:

        Ok I get it done AL u just pushed me over the top. It may have to wait a couple of weeks, out of town and only this phone.

  7. Al Benton
    Al Benton says:

    Although I may be partial to The Brass Bell, I do enjoy other boating magazines as well. The Woody Boater centerfold in last year’s quarterly editions of The Brass Bell were amazing. We that are in leadership roles in the Chris-Craft Antique Boat Club are extremely proud, and very fortunate to be able to include these award winning ads in The Brass Bell.

    Matt, Congratulations!

  8. Matt
    Matt says:

    It would be fantastic to have some of these messages up on outdoor boards and other media outside the hobby.

    • Steve Moreau
      Steve Moreau says:

      Matt here’s an idea that just may float. In ur spare time put together the add, do the research on when, where, and at what time such an add would be effective. Then figure the cost and let us know and give us the chance to help support it. This way we may can pull this off together.

      Just my 2 cents

    • Cobourg Kid
      Cobourg Kid says:

      Matt you might want to investigate placing ads on Tim’s TV up here in Canada

      The coffee chain recently started narrowcasting in its cafés nationwide ….

      Hey they it might just swap you in exchange for an ad on WB just to get more recognition down south …

  9. Rabbit
    Rabbit says:

    Congratulations, Matt. And for the record, my name is spelled “Bildsten.” But I guess I should expect that from you.

    We’re blessed to have two very talented designer’s -Matt and Bill Basler- vision behind two of the most important touch points of the hobby: Woody Boater and The Brass Bell. I know Bill is no longer working on the Brass Bell but his design made it one of most beautiful publications, period. Get well, Bill.

    • matt
      matt says:

      Damit! I just looked it up on WB, for the record, I have spelled it right more than not. Not much more, but more than 50% of the time. Which, witch, wich is a record. I am going to add certain names into the Dictionary now that help folks. Like poor jim Fechete, Frechette, Freshete? I did spell Rabbit right?

  10. WoodyGal
    WoodyGal says:

    Congratulations to all involved! Beautiful work……..billboards would be awesome, but might create too much distraction!

  11. JimC
    JimC says:

    Would be great if you make some of these advertisements ads available in high resolution for mats for screen savers and backgrounds. I think they are wonderful works of art.

  12. JimC
    JimC says:

    Would be great if you make some of these advertisements available in high resolution for screen savers and backgrounds. I think they are wonderful works of art.

  13. Bjorn B
    Bjorn B says:

    How can these beautiful adds be used as a “On Golden Pond moment” for our hobby? As I understand, On Golden Pond created a revival of the wood/classic boat interest in the 80’s. Fundraising for a targeted campaign to save our hobby? Getting people in their early 30’s interested is needed, badly..

  14. JFKarlson
    JFKarlson says:

    “Looking Back” is my favorite. I have a similar shot of a curly blonde boater about that age at the helm of our old 1968 Resorter 19. Kelsey’s a junior in college now. Priceless experiences. Congrats Matt, Shaun and Bruce.

  15. floyd r turbo
    floyd r turbo says:

    Congrats on the recognition, it certainly helps get attention to the hobby and it imparts a level of quality, design, and longevity in our boats. Speaking of getting attention, I worked with an artist/graduate of the Florence School of Art (Italy not Kentucky, lol). I was an information tech 40 yrs ago and asked to collaborate with her for a campaign by State of Ga. Income Division to get taxpayers to “pay attention” to what they’re filling out since I wrote the application code. The add was a silhouette of a Sophia Loren influenced Italian beauty that she drew with my tag line “The right form properly filled out gets attention” as she held a tax form. It went out to the media/billboards and received a lot of attention and some awards but created a “bible belt” meltdown of complaints here. Unfortunately, we were excluded from further collaboration on future ad campaigns.

  16. K-Cro
    K-Cro says:

    I love the wooden boats – some fiberglass too, and the winning ad IS a cute picture of a kid, but the headline is deceptive, given the creeper side-boob babe-you-can’t-have picture atop the page. Misogyny is not a “family value” – let’s keep this about boats. Lay off the cheesy cheesecake/creeper/”boat babe” photos. They’re just sexist & there are plenty of those to be found on other websites. Trust me, I’m not even close to a prude. Just let others purvey the T&A, alright?

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