Pre War Ink Clot Babes.
I have been in marketing for 40 years, and to be honest I never understood the use of babes in ads. Not women or men, but hunks and babes. Literally attractive people that bring nothing to the party except to catch your eye. I suppose on some sort of animal level, you really don’t have any control over it.
This is more about the pose I suppose than the use of attractive people. BTW, it’s far better than un attractive people.
And no one back in the day got this better than Chris Craft. In fact Chris Craft Girls became a thing, and there wholesome look I am sure sold boats, and today still plays a part in making our classic boats sexy in some sort of way. Visual association. So if you have read this far, you clearly read the articles in Playboy, and have realized that I am just writing anything to make it appear that I am being serious and studious about showing these images from a 1937 Chris Craft Water Ways.
But of course, DANG! Gotta love June Storey. This is a very early photo of her, as she was a star in Hollywood from 1934-1945..and went on to make films with Gene Autry. A true Pre War Babe! Showing of course that charm and beauty are timeless.
Sell the sizzle not the steak!
The.message is simple. If you buy another boat you will get a boat. If you buy a Chris-Craft you get a sexy watercraft that attracts even sexier young women.
The problem is that the buyer will eventually figure out that both the boat and the women are expensive and high maintenance and he will wish he kept his first wife and had gone with semi-modern V8 power.
It may be like the automotive calendars that were hung next to the workbench in the basement or garage. Chris-Craft may have hoped to lengthen ‘shelf life’ for the brochures giving the fellow a couple reasons to flip through the catalog over time. Calendars and Chris-Craft brochures were harmless items dad and granddad could have in their private areas that the spouse would not throw away. As the movie said ‘it’s the stuff dreams are made of…’
I commented on this similar subject before regarding how rare those types of calendars are in today’s PC world. Not the really vivid and rather grotesque types but like the old Ridgid Tool calendar girls. They are all but gone and Matt commented on how creepy this “pin up” artwork actually is to work on. A favorite calendar I use to purchase for an outboard motor paint company is no longer in print, caving in to the lack of sales in the current PC and millennial driven market.
oh god…wait until Troy comments on the RIDGID ads….
John in Va.
This is anold race boat butit look like an old fighter so I did a pin up
Not sure, but I think seeing this ad some 10 years ago, is one of the reasons I got back into Wooden boats…
I used to sell auto paint in the 70’s and early 80’s and we gave out 2 types of female calendars at Christmas for years both with and without clothes. Some body shops had them all on the wall from the first year the owner started in business. A different time for sure.
M-Fine…just to play the Devil’s Advocate….
Often times no matter how much time, effort, money and love you toss in, that lump is just not interested in putting out the power that it once had.
Some may have regrets and pine for the first and the new Mercruiser where others are okey dokey with having been seduced by some new on the market eye candy and an ancient flat six….because those sounds and feel of the rumble makes it all worth the while.
I COMPLETELY understand the appeal of original flathead power in a show boat or a fun boat like Stinky. In your main daily user boat, unless it is reliable original power, not so much. That is why you need to have multiple boats.