Texaco Marine Brochure. A REAL PAPER BROCHURE.

Texaco paradise

I am not sure why I think Texaco Marine stuff is so cool. Maybe it’s the design? Or the total commitment by Texaco to be aligned with the Marine industry. I know others did. But not like Texaco. They went all in. And therefore the branding is tied to our period of boats. Along with DUPLEX. Which is very hard to find, and there were not DUPLEX gas stations. Texaco did, pumps, huge lolly pop signs.

Beautiful graphics

And this brochure on ebay has a nice view of it all.  Back in the day when consumers were more brand loyal. Why? Because the brand did stand for something, it wasn’t just packaging like today. There was a difference, and the bean counters in the back room won, and we all lost.

Oh I want me one of those 50 gallon drums.. BAD! And some of that Rust proof compound REALLY BAD

Be a Texaco Boater.

lots of things to think about

And for inboards


So here is to the days when a brand was a brand, and a brochure was a brochure, not a PDF. UGH.. CLICK HERE AND YOU CAN OWN A BROCHURE TO PUT IN A FILE AND ONE DAY HAVE YOUR KIDS UNLOAD IT ON EBAY. 

12 replies
  1. Troy in ANE
    Troy in ANE says:

    My grandfather worked for Texaco for years, probably decades.
    It was one of the great oil companies for sure.

    Side note: My uncle (my grandfathers son-in-law) was a Chevron man. I was too young to be aware of any conflict, but that must have made for some interesting Thanksgiving dinners.

  2. John Rothert
    John Rothert says:

    Around here it seems like Amaco prevailed…we always used that because it was “white gas” like the additives were plus or minus something that boats needed??? Do others recall that?
    Texaco was the stock that sent me to College.

    John in Va.

    • Greg W
      Greg W says:

      As I recall, Marine “White” gas was essentially unleaded fuel formulated with lower hydrocarbon to reduce combustion chamber (carbon) deposits and extend storage life (reduced gum formation).

  3. Jim G
    Jim G says:

    I’m not sure if it was Texaco.

    But I’ve seen ads from the early 30’s that had Gar Wood in them using the Miss America’s promoting there gas.

  4. Steve in the woods
    Steve in the woods says:

    There used to be a shop on the Strand in Galveston. Guy was retired from the refinery and had ALL of their promotional stuff! The planes of Texico were really neat; boats and yachts, too.

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