While looking around, I found some cool Brochure images from an old Chris CraftBrochure. These images are extremely well done for the day, and are one of the big reasons Chris Craft became one of the worlds leaders in boats. Image marketing. Setting the dream.
There is a rule in marketing. If its something you have to have, like nasal spray or adult diapers. Be factual and sell rationally. But with stuff you WNT to have, sell emotionally. Boats would defiantly fit into the emotional area, along with Perfume and designer Jeans. Its an emotional sell. And these images hammer that home.
If you look at the images closely, you can see they are part photo, part drawing, and colorized by hand. This required an insane amount of work, including high quality printing, design and production time. But the images. WOW. So today we celebrate all that went into these images.