The Book Chris-Craft Didn’t Want You To Read!

screen-shot-2016-09-30-at-12-45-31-pm This little book is a treasure trove and cool as all get out. This has the behind the scenes glimpse into how Chris Craft sold their boats in 1936. Which in a way is a blue print for probably boat selling today, since Chris Craft literally wrote the book on the subject. I am sure someplace at the Mariners museum this stuff exsisits, but there is something cool about having a real one in your hands. Something about holding the information and bathing yourself in how it was in an un romatizied way.


screen-shot-2016-09-30-at-12-46-41-pmI always find it interesting to read old magazines of the day of my boats. Usualy the issues I am having today are not because the boat is old, but because that s just what they do. And there is something comforting about that, it tells me its a un refined design compared to todays stuff. And I am OK with that. That is what its really all about, it’s the difference of looking at a boat in a museum, or being out in it and living the history.

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The same feeling of holding this book in your hands vs reading the content on a website or in xeroxed form. So why again, am I not quietly letting this not be seen on ebay! Cause.. Well, I still have no idea. If you win it. Share!



9 replies
  1. Texx
    Texx says:

    Was there anything in that book about how your customers boat should be judged at a boat show? (Still seems to be some confusion about that 80 years later…)

  2. Troy in ANE
    Troy in ANE says:

    Very Cool!

    Would love to have it, but I am sure it will be beyond my desired price in 5 more days.

  3. Wilson
    Wilson says:

    It is a neat book. There is one in the Chris Craft files. As I recall it is full of good stuff. I don’t however recall it being scanned in it’s entirety for the archives. You’d have to ask one of the current club officers how to access it. I only had one and I’m not sure if Chris-Craft published one for successive years.

  4. floyd r turbo
    floyd r turbo says:

    I am continually amazed at CC’s business model. Mollica’s book “Building Chris Craft” shows the level they went to running the company. All this from a duck hunter/decoy carver?? One would have thought it would be more “seat of the pants” operation but it was professional in every way. Shows the intelligence the Smith family had (Matt not withstanding, lol) and trust they put in experts they hired.

  5. John Rothert
    John Rothert says:

    for that kind of money your can buy a very respectable and restorable CC cruiser…..sad but true
    We have come to this? Hundreds for musty papers… takers on better than gray boats…..
    but then again..the only CC I still have is a bicycle and plenty of folks would outbid the book for that….!!
    Neat enough book but just another thing I will fail to do …”buy the book” I am going boating….
    John in Va

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