Well, Christmas is over and we are getting close to moving on to 2023. How does this all seem to happen so fast now? And this week between Christmas and New Year, we shut down the agency so everyone can gather their thoughts and be with family. But when its this cold outside? Yikes. There is no heat at the Railway, so it just kinda sits there. And so, I need to find things to do so I don’t go nuts. Being a person that always needs to be doing something. Although sometimes doing nothing is doing something. Kinda like this story. Its got words, but not really about anything. In fact some of the words are probably not even fused together correctly or being used in a proper way.
From the makers of Big Yank Matched Sets. Well that changed in meaning over time.
The Aquamaids are still a thing. So cool. Love this linen post card
There is a special something that this photo captured. In BW you can feel the warmth, and the truth of history. I so wish I could spend a summer day on one of these porches. Sadly this neighborhood is probably all manicured now, houses are 1.5 million and ugh. There is a wonderful shade created by the trees. I do wonder what color that car on the left was. Maybe a med Blue or red?
Other than the dangerous situation here with swimmers. This is a very well crafted and art directed ad. This is how it was done. The photo is a work of art. A composite made back in the airbrush days, and very well done. And not cheap. Chrysler spent some big bucks on the photo. The copy is done perfectly, note the tight rag of the text which allows the smaller images to fit into the copy. WITHOUT ANY WORD BREAKS – Thats not easy to do. In some cases, the copywriter and art director would work together in word counts to pull this off. This type was NOT computer set. All done on paper, then pasted down, and cut letter by letter, then done again and again. The headline would have been done on a typositer, and cut together. layers of pasted type overlaying the stat of the image as a position only. This ad took over a month to produce. Now adays, its all done on a laptop, photoshop and so on. And sadly very few photo shoots. My hats off to the art director on this one. It’s got Chick MKinny written all over it. Well done.
As a comparison, here is a lazy mans version. Note the train wreck type setting. Lazy. The photo is a lame one off. And really? 4 guys and one girl being tossed around. Ugh. This ad pisses me off and lazy creative is insulting to folks that try to make it an art.
Thats a whole lotta womans in that little boat. And yes I know its a photo prop thing
Belle isle Michigan, back in the canoe days