The Antique Boat Museum – Preserving Our Future With A Parade.


We got a notice from the Tahoe Maritime Museum that they are closed their doors temporarily and selling off a big portion of the collection. This a sobering reminder of the impact of this pandemic, and the slow shrinking size of our community. Like global warming, it all is happening so slowly that you can’t tell until you see parts die.

Work for National Geographic Terra Cotta Warriors.

I have done marketing for countless museums. Been on boards, consulted them. And there is a common thread. They don’t think about the future, I suppose it makes sense, since the very reason for a museum is to preserve the past. Or get confused and start trying to mix it up.  And with that insert egos, politics, and poor marketing support and well.  Sorry. They are a business after all. And need to consider who they compete with for entertainment.

But! And this is a big Bertha Butt Boogie BUT!  ( Hold on… I am still laughing at somehow connecting a museum to Bertha Butt Boogie)

Tying it all together

Anyway, where was I? Oh ya… Some get it. Some adapt, shift, and pivot. Just like a smart business. And that is the case of The Antique Boat Museum. They are dancing, the COVID dance, navigating the rough waters of crazy, and I stand in support with a slow clap! Rebecca and Caitlin and the marketing team is AMAZING! The board is supportive and they are doing cool stuff. And guess what? So are you. You are helping, contributing , and best yet, because of creative thinking, can still go boating up on The Thousand Islands in classic style. You need it, the Museum needs it, and so does the entire Thousand Islands area.

Here is a map of the AUG 1 Parade!

And this one.

If you are interested in joining the party. CLICK HERE AND READ MORE 

And The AUCTION CONTINUES! Virtually. Thats starting soon. We will announce that once it starts.

The show must go on! With Masks

For clarity sake, and because I don’t trust my editorial style. Somehow I am sure I will have pissed someone off someplace. By my butchering of my ignorant opinion.  Here is the official Press release from the Tahoe Maritime Museum

7 replies
  1. Miles Kapper
    Miles Kapper says:

    Another little bit of history that will be denied to folks who, no doubt when they visit a place like the TMM, even if they have never been in a boat, will still appreciate what’s there. Now it won’t be there. People won’t miss what they do not know and this museum will be another testament to that. It’s unfortunate. I can’t tell you the number of times I have walked through a museum, have gotten insight on something that I barely knew about and when leaving felt an appreciation for what I just learned – even if I was only 8 people in the place! As suggested, museums are ultimately business and should probably be looked at as a gift while they are still around.

  2. Ronald
    Ronald says:

    This is really sad, We visited the Tahoe museum a few years ago, It was a great experience for wooden boat lovers, Tons of history there for sure.

  3. David McMillan
    David McMillan says:

    As Hemingway once wrote, this is an example of ‘grace under pressure’ (the Pandemic supplying the pressure) and Clayton, indeed, ‘has it’. While, hopefully, our friends in Tahoe can draw several valuable lessons about NEVER quitting, has time to apply them.

    Once again, has placed a worthwhile topic ‘front and center’.
    Keep them coming!

    Thank you for having the courage to not please everyone.


  4. floyd r turbo
    floyd r turbo says:

    YMM has an internet page. Yup. You would think that if you go to TMM internet site you could at least see their collection. Nope. They had good reviews on Yelp. Yup. The $25 per person boat ride on Tahoe was a hit. Yup. Wish I could have enjoyed that. Now? Nope.

  5. TJ
    TJ says:

    This comes across poorly sticking the two museums against each other with one being ‘right’ and the other ‘wrong’. There are so few wooden boat museums in existence that they are usually collaborating, not competing. ABM would also struggle trying to exist in Tahoe with multiple storage buildings, limited access to the Lake and astronomical real estate prices.

Comments are closed.