Matchbook Art And A Strange Obsession.
I am not sure why, so I won’t try and explain. But I am obsessed with simple clip art. The two color kind. Okay, maybe I will explain. Writing about helps me understand it. Maybe its that it’s all hand done. Maybe its the simplicity of a single color that can define so much. Maybe its that its true art.
When you think about it, some person drew this. An artist, but back in the day, they were less artists and maybe layout girls, or layout artists, and when it got fancier, Illustrators. Now with all the modern photo shop stuff, these folks were true artists, that sold their time with a pen for a living.
I used to hire these sorts of people in the ad business, and the art work was rough. Like a real person did it. There would be white out all over the place. Then the art was taken to a Photo Stat machine, which was like a huge camera, and then that was cleaned up, and a mechanical was produced using all sorts of layers or ruby film, called Rubylith. All by hand!
Maybe that;s why I appreciate it? The simplicity, the ability for a singe line drawing that captures so much, so quickly, with style. I like the idea of a simple small matchbook tucked away in a drawer. A small detail, that makes the world right.
So, interested in the Mtchbook? YOU CAN BUY THE ART WORK HERE FOR 3 BUCKS
Thanks Matt….Got it. I had an employee that was into stone litho….amazing drawings.
Love that old add art! Took some real artistic talent to create. Some of the best boat art was done during the “BUY WAR BONDS” era. Really evoked a “can do” emotion and after the war it was just a celebration of family fun. Great period in our history.
I’m also a fan of old art work. The action feel of the Chris Craft in the last photo reminds me of old comic book art. I’m drawn to this stuff like you are. 60’s-70’s GI Joe booklets were cool.
Really like that Mercury outboard cover, the whole famdamnly and the dog….. 😊
I remember Wilsons, growing up in Edgewater,NJ,right on the Hudson river. Fort Lee is the nieghboring town. I used to go there for supplies.On the wall facing that front showroom window was a full size enlarged photo of a 50’s era chris runabout.Would be a great boat house momento today.I still drive past that location today,its now a filling station/conveniance store.
Forest 9 5918
i grew up in a printing family. that first color looks like “reflex blue” though alittle washed out.
i was fascinated by 4 color process, the process, & the cost of separations.
now your phone does it all for free!
Yup. Reflex blue. When you look around at other matchbook covers of the period. They are all the primary printing ink colors. I recall PMS colors were always available, and from time to time, a custom trademarked color. Like Coca Cola has its own special red.
I, too, am a huge fan, Matt. I started in advertising around the same time you did. My first account was a high-end traditional men’s clothing store in Minneapolis. We did full-page newspaper ads with amazing line illustrations and I wrote two-thousand words of carefully crafted copy for each one. It was craft and art with loving care. Like our boats.
That is a neat story about I subject totally foreign to me. Interesting.
Along those lines: I have a Whirlwind salesman’s tie clasp…even has wood inlaid for the hull….and a swag chain! May be a story there?
John in Va. my childhood phone number: 6522 Richmond Va. Age giveaway.
Michigan had the great old phone numbers also. Growing up on the East side of Detroit, in what is now a ghetto, ours was Twin Brook 1 4915. It was a twin party phone line that we shared with the neighbor lady. My dad would get really annoyed when she was on the phone a long time and he wanted to make a call. Amazing how we remember those crazy things!
my childhood phone number was OX78932. OX for “Oxbow” exchange out in the boonies of Belleville, MI. Boonies the, now just a suburb of Detroit…
Why do we remember numbers like that???
Had a four family party line. Mercury ME 4379. Our ring tone was two long rings and one short. We politely never listened in on neighbors conversations. Obviously thing aren’t quite as polite in the Facebook internet world.
Jackson 2 4565… That was eons ago, can’t remember my # today.
VI2-2731 was the family phone number. Still is in use at the beach property. VI was “viking”. 🙂